Writing Resources

First, go read the summary of the writing videos.

Books

• Copywriting Secrets, by Jim Edwards
• Breakthrough Advertising, by Eugene Schwartz
• On Writing Well, by William Zinsser
• The Art and Business of Online Writing, by Nicolas Cole
• The Elements of Style, by William Strunk and E.B. White

Websites and services:

• Capitalizemytitle.com: a website that capitalizes your title as it should
• Convertcase.net: easily convert cases
• Medium.com has several publications dedicated to the art of writing.
• Grammarly.com is a free Chrome extension that spots grammar mistakes.
• Mirror.xyz is a decentralized writing platform.
• Julian Shapiro has put up this guide on writing.
• Steph Smith has written a book about writing content properly.

Writing Tips and Tricks

These tips have been collected from numerous articles about writing. Don’t follow them blindly. Context matters.

Content

• Don’t use the word “thing”
• Make short sentences (depends)
• Write short words (depends)
• Use a wide variety of verbs
• Always use verbs as specific and as clear as possible
• Always use verbs to describe action
• Appeal to the senses (hearing, smell, touch, sight, taste)
• Explain yourself as simply and as clearly as possible
• Write “fast”: reveal new actions and information fast
• Be specific. Don’t write “wanna lose weight?” Write “how to lose 2 kg in 3 days”.
• Don’t use adverbs (depends)
• Don’t use the passive voice (depends)
• Start with a strong sentence that makes the reader want to read the next sentence
• Talk about problems and how to solve them
• Write from the reader’s perspective -> use “you” a lot (easier for them to understand)
• Be evocative, cut flab, craft imagination using a variety of literary devices, metaphor, analogies
• Less is more: the best sentence is the sentence that conveys your thoughts in the least amount of words.
• Keep one idea per sentence
• Deliver a strong intro
• Have an actual message
• Write something that your readers can take away and practice in their lives.
• The best conclusions bring to the surface an important point that has been there all along.
• Write things nobody else would be able to write.

Form

• Capitalize your titles
• Don’t make paragraphs bigger than six sentences
• Use separators in between the parts of your text
• Use sans-serif font for online content, and serif for print (depends)
• Vary the length and structure of your sentences (don’t be boring).
• Highlight in bold the important words.
• Use italic for titles of books or movies.
• Underline links.
• Add images and/or videos.

Articles

• This article gives you 26 words you should avoid in your writing.
• So…Should You Keep Writing on Medium?
• The Easy and Highly Unethical Way to Get Traffic on Medium
• Earning $1k per Month on Medium: A Detailed Guide
• How to Write So That People Will Read You

For more content, head to auresnotes.com.