Marketing Actions
Marketing actions are actions you can take to spice up your marketing.
1. Giveaways
Giveaways don’t work everywhere.
On Instagram for example, people no longer want to “tag friends” to “potentially receive $10”. It’s too much work and too little reward.
On Twitter though, giveaways such as the following, work extremely well:
“RT + comment “gift” and I’ll DM you my $99 exclusive guide about XYZ for FREE. Must be following!!”
As we can see:
- No competition or lottery. The customer will win something for sure.
- Not much social risk. They just need to RT, no need to tag people.
- Low effort, high reward. RT + commenting is easy. And you get a link directly in your DMs.
2. User-Generated Content
While this is usually paired up with giveaways, it doesn’t have to.
People will be more likely to do stuff for you if you retweet/post about them, than if you “potentially” give them money.
Let’s say you sell water bottles. You can ask your followers to take a selfie in the most original situation where they use the water bottle, and the winner will have his selfie posted on the official account of the company.
Elementor features the most beautiful websites that were made with their tool.
3. Scavenging Campaign
TIER decorated one of their scooters and hid it in the city. The first person to find it could earn something (once again, paired up with a giveaway….).
4. Holiday Campaign
When holidays or special days (Eg: “earth day”) are coming, you can launch a specific campaign with discounts on specific products.
Throughout the year, you can give discounts for the following holidays/celebrations:
- New year: Eg: discount at the gym.
- Valentine’s Day
- Carnival (it’s a European thing mainly)
- Easter
- 1st of May (workers’ day)
- Diverse Christian celebrations (Pentecost, Ascension Day, etc)
- Mothers’ day
- Fathers’ day
- D-Day (6th of June 1944)
- Summer holidays
- Back to school
- Halloween
- All Saints’ Day (1st of November)
- All Souls’ Day (2nd of November)
- 11.11 Day (single day, invented by Alibaba)
- Thanksgiving
- Black Friday
- Cyber Monday
- Saint-Nicolas (European thing)
- Christmas
Make sure you don’t forget:
- Local/national holidays (eg: 4th of July)
- Specific days like “Earth day”
- Religious holidays from minorities (Hanukkah, Ramadan, etc)
- Sports events that don’t happen too often (Eg: World Cup)
- Elections (although it’s mainly a US thing to mix up business and politics)
5. Teach
Imagine you are an SEO optimization platform.
The best thing you can do is teach people about SEO so they can then use your platform.
Imagine you sell beard-related products.
Teach men how to take care of their skins, how to shape their beards, the latest trends, etc.
And if you sell a product that helps people make money, teach them how to use it!
There are several ways you can teach:
- Make an actual course on Udemy or Teachable, or YouTube
- Host a course on your website directly
- Make it a PDF that people get when they give their email address
- Make it an email course
- Make it an audio course
6. Give People a “Different” Reason to Use Your Product
We’ll take the example of an airline.
If you follow the Emirates Instagram account, you’ll see that they’re not promoting as much Emirates as…Dubai.
People don’t take the plane for the sake of it. They take the plane to go somewhere. As a result, by promoting Dubai, Emirates encourages people to go there, hence to take the plane.
Call me crazy, but I think the best way for Uber to market would be if they maintained an event newsletter.
Very few businesses market themselves this way. It’s a variation of “customers don’t buy the drill, they don’t buy the whole, they buy the possibility to hang out the frame”.
For more articles, head to auresnotes.com.
Subscribe to my monthly newsletter and I'll send you a list of the articles I wrote during the previous month + insights from the books I am reading + a short bullet list of savvy facts that will expand your mind. I keep the whole thing under three minutes.
How does that sound?
