Summary of The Brand Gap by Marty Neumeier
Takeaway A brand is the way people feel about your company. You build a brand in five steps. Differentiate: who are you, what do you do, and why does it…
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December 20, 2024
Summary of Zag by Marty Neumeier
This book will give you a plan to differentiate your brand from your competitors.
November 22, 2024
Summary of The Genetic Lottery by Kathryn Paige Harden
The Genetic Lottery posits that the root of socioeconomic inequalities is genetic, not environmental.
June 27, 2024
