This repository contains the articles I wrote about marketing and the marketing books I have summarized.
Articles
- Three SEO Tricks Discovered Through Experimentation That Helped Me Rank First
- Use This Proven Content Strategy to Get Backlinks in 2024
- Saying Goodbye to My Blog, Killed by AI
- 10 Free (and Cheap) Amazing SEO Tools to Grow Your Audience in 2023
- Can You Trust Similarweb?
- 8 Tricks That Helped My Website Reach 98/100 on Google’s Pagespeed
- Building WordPress Websites Is by Far the Highest ROI Skill I’ve Ever Learned
- The Exact Steps I Have Taken to Grow My Blog to 20k Viewers/Month
- The End of CMOs and the Rise Of Localism
- This Book Will Teach You How to Build a Brand From Scratch
- How I Get Leads Everyday Without Doing Anything
- I Turned Down $3.3k for a Guest Post on My Blog
- How to Become a Full Stack Marketer In 6 Months Without a Marketing Background
Summaries
This list does not contain the books I think you can skip (eg: Contagious).
Likewise, some books like Wanting are not about marketing but they’re nonetheless important.
Please go take a look at the marketing, branding, sales and copywriting part of the reading list and pick up the books that look interesting.
- The Brand Flip Summary – Marty Neumeier
- The Status Game Summary – Will Storr
- Wanting Summary – Luke Burgis
- Dopamine Nation Summary – Anna Lembke
- Building a StoryBrand Summary – Donald Miller
- Doing Content Right Summary – Steph Smith
- Growth Hacker Marketing Summary – Ryan Holiday
- On Writing Well Summary – William Zinsser
- Positioning Summary – Al Ries, Jack Trout
- Different Summary – Youngme Moon
- Cashvertising Summary – Drew Eric Whitman
- Brand Seduction Summary – Daryl Weber
- Copywriting Secrets Summary – Jim Edwards
- The 22 Immutable Laws of Marketing Summary – Al Ries, Jack Trout
- Zero to One Summary – Peter Thiel
- Will it Fly Summary – Pat Flynn
- Breakthrough Advertising Summary – Eugene Schwartz
- Scientific Advertising Summary – Claude Hopkins
- Notes and Resources on SEO (Search Engine Optimization)
Great Fonts
- Consolas
- Georgia
- Open Sans
- Inter
- Roboto
- Josefin Sans
- Roboto Slab
- Arial
- Libre Baskerville
- Source Sans Pro
- Roobert Pro
- Dsindigo (belongs to DocuSign)
- Segoe UI
- Factor A
Software
Design
- Canva
- Affinity
- Adobe
- Visme
- Piktochart
- PowerPoint
Story
I began writing this article on the 13th of January 2022. I had gotten a job as a marketer for a startup in Estonia and had no idea what to do, so I read Hubspot’s resources which was more helpful than you’d think.
My current marketing knowledge is 99X what it was then but there’s still a lot to learn.
The only thing that didn’t change is that I still think that the greatest marketing “trick” is great service/product.
So, what is marketing?
Marketing is about crafting the right message and showing it to the right people at the right time in the right place.
The discipline at the heart of marketing isn’t design or copywriting but desires. You need to know what people want and deliver better than that.
Photo by David Hahn on Unsplash
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